For Immediate Release

Executive Sales Coach, Diana Habich, Awarded Professional Coaching Credentials

June 19, 2006 – Diana Habich, President and founder of DD Lawrence Inc. has been awarded professional credentials from The Coaches Training Institute and the International Coaching Federation (ICF), the not for profit oversight organization for the professional coaching industry.

Adding to her already extensive background in corporate sales and marketing, Ms. Habich actively pursued rigorous coach training and supervision provided by The Coaches Training Institute in co-active coaching models theory and application.  These efforts have earned her a Certified Professional Co-active Coach (CPCC) credential. 

According to Diana Habich, “pursuing professional credentials reflected my commitment to uphold high standards of performance by utilizing established best practices in this growing field. There is a strong relationship between a client’s professional and personal goals.  The extensive training and subsequent credentials allow me to move beyond a traditional consulting role, providing a guidance, training and support to those clients looking for much more than the next big sale or promotion.” A recent High Impact Coaching study conducted by Executive Development Associates surveyed over 100 global Fortune 500 firms working with executive coaches to find that less than 62% of coaches currently held certifications.  Further, the study cited that those awarded by the ICF, who is striving to bring qualification and standardizations to the field, were the “most credible” in the marketplace.  

Having accumulated the required accredited coach training, coaching hours and supervision, Diana has also been awarded the professional designation of Associate Certified Coach (ACC) by the International Coaching Federation.

About DD Lawrence Inc.

DD Lawrence Inc. provides sales and career management coaching by certified professionals for executives, independent salespeople and entrepreneurs.  The firm provides customized performance improvement solutions for individuals and organizations throughout the U.S and
Canada.  Visit www.DDLawrence.com to learn more about their coaching services.

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You Get What You Measure – Are You Getting What You Want?

In professional sales we measure our success against some fairly common benchmarks – quota, commissions and sales ranking.   Only the best sales managers and consistent top performers take performance measurement a step further.  Beyond talent and hard work, they know a disciplined process of measuring and evaluating their sales activities is the key to delivering an outstanding sales performance. Here’s a quick reality check. 

What is your current proposal to sale ratio?

No answer?  While most sales professionals agree that they should have the answers to this basic question, they don’t.  Why are sales professionals so resistant to monitoring the performance indicators that create a road map for success?  

Unfortunately we can trace one reason back to sales management and the dreaded daily, weekly or monthly activity reports.  Sales activity tracking has a bad rep.  When management places more importance on making 100 dials rather than what those dials produce, the sales professional faces an ethical dilemma.  Should they present fact or fiction?   

Regardless of whether your manager requires it, the reason to track your activity is the relationship between measurement and results.  Plain and simple, what you measure will dictate what you get.  Why?  When you measure, you’re keenly focused on strategic activities, honing specific skills and streamlining processes that will produce the end results you want.   Imagine for a moment what achieving your sales goals will mean to you.  Is your goal to buy a new house?  What would it be like to win that all expense paid trip to Hawaii?  A personal sales activity and measurement plan is a tool to convert this vision into a reality.

Resistance to measuring our personal sales activity can also be attributed to a general discomfort with accountability; not to a manager but to ourselves.  When we actively measure our results, we are forced to ask ourselves some tough questions.

Are my actions matching my intentions?  The truth is…sometimes they don’t, especially if you’re working towards a long term goal.  Acknowledge the lapse and use the plan to get back on track.  Temporary setbacks are also a great time to reaffirm your vision.  Look for ways to keep the dream alive.  For example, if your goal is to win special sales recognition, draft your acceptance speech and keep it close by as a reminder of what you want and why you’re measuring.

Another tough accountability question may be- what if I don’t like what I see? Sales activity tracking is one of the primary tools you’ll use to improve and feel great about your progress.  Diligent tracking will help you identify exactly where your sales process may be breaking down and isolating the problem is the first step in fixing it.  Without measurement, too many sales people fall victim to the popular definition of insanity – doing the same thing while expecting different results.  As you notice your close ratio or contact rate improving you’ll also notice aspects that are working well that you won’t want to tinker with.  Bottom line, tracking will help ensure you keep doing what works and fix what’s not.  

If you want more control over your earnings, are tired of up and down sales performance or just want to play a bigger game, try measuring your activities with these quick tips.  

• Put your sales plan down on paper.  A written intention is powerful. What will you get personally and professionally by enacting this plan?

• Establish an income goal and work backwards answering the following questions:

How many sales do I need to make?

How many proposals do I need to generate these sales?

How many appointments do I need each week?

How many contacts do I need to yield these appointments?

Don’t let not having the answers keep you from getting started.  If you’re not sure, start with some educated guesses and test them against your results.

• Create a tracking system that works for you.  Even a simple excel spreadsheet can do the trick.

• Spend as much time celebrating your progress as you do identifying areas for improvement.  Savoring the progress will give you the extra motivation you need to consistently work your plan.

Need help?  Visit www.ddlawrence.com to find a certified sales coach who will help you clarify your vision, design an effective strategy and take the actions you need to realize your goals.

Book Review: Kiss Your Resume Goodbye by Ronald R. Evans

Are the sales dynamics at play when you're selling a product or service the same when you're selling yourself in the job market?  The author, says yes, and suggests the job market is no different than any other kind of market comprised of buyers and sellers.  In a job search, the buyer is your prospective employer and you as the seller, need to offer a strong value proposition for their buying your skills.  I couldn't agree more!

This small, fast read goes beyond theory and provides you with an outline to draft your own personal value prosposition, steps to build a useful contact network and techniques to structure your job search.  Working through the various exercises with the added support of their coach, many clients have had success using the principles outlined in the book.  I'm told it's out of print so don't run to the local bookstore for it.  Amazon still has copies or go directly to the author's site www.kissyourresumegoodbye.com to order your copy.

Book Review: Six Thinking Hats by Edward De Bono

Orignially written in 1985 and revised in 1999, Six Thinking Hats offers interesting techniques to effectively manage any decision making process.  While written for those in a corporate environment, the principles can be useful for major personal and career decisions.  By using a individual hats metaphorically, De Bono outlines a focused and systematic path to define the issue, separate facts from emotion, assess risks, uncover new options to arrive at an ideal resolution for the given situation.  If you're looking for a quick and stimulating read with great examples of how to begin using this "thinking process" immediately this is a must read.

Paying Your Dues: Productive or Problematic?

How many times has someone said, "You have to pay your dues just like everyone else" in response to your impatience at not being precisely where you really want to be?

How many times have you used the phrase, "I'm paying my dues" to justify your being somewhere other than where you want to be?

It's easy to get stuck in a state of perpetually "paying your dues".  The challenge is to differentiate between times when patience is appropriate and the times when it's an excuse to play it safe to avoid change and risk.  Why do we get stuck?  It may be we've invented some myths about paying our dues.

After a few years in the work force and some self exploration, Ivy, an accomplished executive, realized that she needed a change.  She explored new opportunities and identified college coursework that would aid her in a career transition.  Completing her advanced education she was ready to flip the switch and embark on her new career path.  One problem remained.  With no previous experience in the field, would anyone meet her salary requirements?

Ivy's myth was, "I'll have to take a pay cut if I change my career path" which stated another way was "It's not possible, so I'll have to settle".  Resigned to paying her dues she accepted a transfer to an entry level position within her current organization.  One day on a lark she applied for a position with a recognized leader in the industry.  Surprise!  She was not only offered the position, but was pursued with an aggressive salary package.

So was the story she told herself the truth or a myth she created to justify paying her dues?  The truth is it may or may not be possible to get what you want right away but you won't know unless you try.  As in Ivy's case, attractive candidates are more than the sum total of their experience.  Attractive candidates possess skills and character that extend beyond their current role and industry.  Individuals who possess these skills will always be successful because they choose to be so.

What dreams and desires are you selling short believing you have to pay your dues?

Myths about paying your dues influence our goals and expectations.  Patrick joined a new sales organization with an eye on advancing his career.  With a previous track record of success, he was determined to learn a new sales process, increase his income and get on the management fast track.  He was prepared to patiently pay his dues to achieve these goals.  For three years he struggled adapting and he was no closer to achieving his income and career goals.

Patrick's story caused me to wonder about his goal.  Was his goal to be successful in this specific position or was it to achieve a new level of success?  Believing he must pay his dues, Patrick was running in place with no evidence to suggest that one day these dues would be paid in full.  By clarifying his goals, Patrick freed himself to move into a new organization better suited to his strengths where he proceeded to set the world on fire achieving his orignial long term goals.

What measurable progress have you made to move closer to your goal?

I've always been an advocate of the patience and long term thinking associated with paying your dues.  Ivy paid her dues investing in additional education.  Patrick paid his dues gradually building his career within a new organization.  If you're always taking on new challenges, you'll always be paying some kind of dues.  However, never lose sight of why you're paying them and keep in mind that no bell will ring telling you they're paid in full.

Paying Your Dues Tips

• Get clear on your goals & revisit them often.
• Define benchmarks for progress to avoid running in place.
• Test out your stories.  Are they fact or fiction?
• Determine what "paid in full" looks like

Need help?  Contact DD Lawrence Inc. to find a certified coach who will help you clarify your vision, design appropriate strategy and take the actions you need to realize your goals.