Are the sales dynamics at play when you're selling a product or service the same when you're selling yourself in the job market? The author, says yes, and suggests the job market is no different than any other kind of market comprised of buyers and sellers. In a job search, the buyer is your prospective employer and you as the seller, need to offer a strong value proposition for their buying your skills. I couldn't agree more!
This small, fast read goes beyond theory and provides you with an outline to draft your own personal value prosposition, steps to build a useful contact network and techniques to structure your job search. Working through the various exercises with the added support of their coach, many clients have had success using the principles outlined in the book. I'm told it's out of print so don't run to the local bookstore for it. Amazon still has copies or go directly to the author's site www.kissyourresumegoodbye.com to order your copy.
